Recently Apple and Samsung got wrapped up in a lawsuit over intellectual property rights. Samsung was granted access to view some of Apple's unreleased and unacknowledged products with the retrun compliance of letting Apple view some of Samsung's new product line. The issue was that the products shown by Apple were unreleased and not granted permission to be known about while Samsungs products have already been advertised and promoted. Apple is even saying that Samsung "copied" Apples products. To Apple and its legal council, this is an unfair advatage.
What does this have to do with microeconomics?
This could start a new wave of new technology clashes creating lawsuit after lawsuit of stolen/ misused technology gains. Companies exposing valuable information about new releases that havent been reported yet. These are two giant smartphone companies with global capacity. This rise is technology will allow for expansion within companies but can hurt expansion if not done at the right time. Although I doubt early information about a product that was already anticapated to hit the market will seriously damage Apple's revenue, however, it still is their property and intellectual property wars could be on the forecast for new and old technology businesses, even more than it already is. The loss of thier competitive edge in the market is exactly what Samsung seems to be trying to do. By seeing Apple in the courtroom is a sign of fear. Do they feel that the demand for their new product will be less if customers already know what it will be?
It seems there is still some rising tension between the two competitors for the bigger grasp on the smartphone market.
Source: http://www.businessweek.com/technology
What does this have to do with microeconomics?
This could start a new wave of new technology clashes creating lawsuit after lawsuit of stolen/ misused technology gains. Companies exposing valuable information about new releases that havent been reported yet. These are two giant smartphone companies with global capacity. This rise is technology will allow for expansion within companies but can hurt expansion if not done at the right time. Although I doubt early information about a product that was already anticapated to hit the market will seriously damage Apple's revenue, however, it still is their property and intellectual property wars could be on the forecast for new and old technology businesses, even more than it already is. The loss of thier competitive edge in the market is exactly what Samsung seems to be trying to do. By seeing Apple in the courtroom is a sign of fear. Do they feel that the demand for their new product will be less if customers already know what it will be?
It seems there is still some rising tension between the two competitors for the bigger grasp on the smartphone market.
Source: http://www.businessweek.com/technology
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