Sunday, July 17, 2011

Taco Bell?

It is interesting to think of the law of diminishing margnial utility and how it relates to almost every decision made. Whether you are going to a drive thru to get some food or going to the store to get a new pair of sunglasses. There are billions of examples, but it is interesting to see that it really does apply to almost any good or service that must be purchased. For instance, it used to be nice to go to Taco Bell and get 3 of those grilled stuffed burritos. After a while I soon realized that after the first one (sometimes after the second) I just was not in the mood for the third. I would look at it like why did I buy you? I could have easily spent that money on something different that would have satisfied me just as much as the first or second burrito. Now I am stuck with a third non satisfying burrito that is just going to end up giving me a food coma. I am going to start asking the burrito what it can do for me instead of letting it get the best of my wallet.

I hope Taco Bell lowers the price of these burritos because it will not be worth buying these otherwise. Then I would buy 3 and save the third for later.

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